The artist formerly known as Kanye West has modified his name once more—this time to “Ye Ye,” according to California business filings obtained by Page Six. The rapper’s chief financial officer, Hussain Lalani, submitted the updated paperwork, listing the new moniker across his business ventures, including Yeezy Apparel and Yeezy Record Label, LLC. West, who legally changed his name to “Ye” in 2021, had previously used “Ye West” in official documents. The latest change follows a recent announcement from the rapper/producer that he plans to finally abandon his X account, @kanyewest, declaring, “Ima finally stop using the @kanyewest twitter cause my name is Ye.” The 24-time Grammy winner and Nazi enthusiast is yet to publicly address the “Ye Ye” rebrand on social media, and representatives for the artist have not responded to requests for comment. In March 2024, West’s then-publicist Milo Yiannopoulos published a letter on behalf of the rapper demanding that West no longer be referred to as Kanye, which he referred to as his “slave name.” “Ye is a Black man in America who wants the right to full self-determination just like everyone else,” the statement read.
